Lead with instinct.

Lead with instinct.
Stop Checking The Box
We provide services and products so individuals advance, teams excel and organizations elevate their workforce.
Make Work Life Simple
Transformation Takes Guts - Let's Do This
Talent Acquisition & Retention
Efficiently recruit, onboard, and engage talent for sustainable success in your organization.
Performance
Management
Gain the agility and foresight to navigate industry shifts and foster a resilient workforce.
Team
Dynamics
Ignite your team with focused goal-setting, effective daily management practices, and productive engagement strategies.
Organizational Development
Be the employer of choice, cultivate a culture of continous learning and skill development.
We make work life simple, so it is not the last thing you think about before your head hits the pillow.
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Cindy Jensen, Founder & CEO
Cindy Jensen, Founder & CEO
The Journey So Far
In a journey marked by uncertainty and unconventional paths, I found strength in adversity. Leaving home at 12 years old was a lifeline, propelling me into a world of challenges and endless unknowns. Despite the struggle, I clung to the belief that life held more possibilities.
My pursuit of education, though unconventional, led me to college, armed with unyielding determination. Along the way, I met inspiring individuals and businesses that believed in my potential, shaping my career from humble roles to a director of people and culture.
This journey taught me the power of community, constant learning, and resilience. Now, my mission is to inspire you to embrace your unique journey, recognizing that our capacity to overcome challenges lies within.

As a competitive dragon boat paddler representing Ontario-based clubs, I’ve journeyed across the globe, racing against the tides and competing with champions.Today, I find myself not just navigating the waters but also coaching a recreational dragon boat team toward greatness.

And that’s not all—I’m diving into the thrilling world of outrigger canoe racing, all in the pursuit of building technical ability and discovering the wellspring of inner strength. It’s a journey that continually inspires me, both in and out of the water.

During the haze of 2020, Willow, my loyal Great Pyrenees, and I found solace in our daily walks. She encouraged me to escape indoors and spend time in nature, providing much-needed breaks from virtual workdays.







Frequently Asked Questions
Have a different question? Send us an email at hello@instinctivedevelopment.com
For Organizations
When you work with Instinctive Development to coach an employee within your organization, we’ll engage in a thorough conversation to define the specific outcomes you aim to achieve through the coaching arrangement. Together, we will establish the cadence and procedure for tracking and reporting progress. As the coach, I hold a steadfast commitment to preserving the coachee’s integrity and maintaining strict confidentiality regarding the particulars of the coaching process.
Tailored products or services are designed to directly align with your unique needs, driving better results and achieving your specific goals more effectively.
We equip and enable your team to not only acquire new knowledge and behaviors but to also sustain them over the long run. In our narrative, you are the hero, and we are the orchestrators behind the scenes, helping you harmonize your success story.
We utilize various tools relevant to each individual, addressing their unique needs and driving the behaviors that lead to desired outcomes. We place a strong emphasis on accountability, ensuring that individuals are on the path to success. We’re not afraid to hold up the mirror, even when it reflects behaviors that may hinder personal growth and development. Our unique approach is all about achieving transformative results for every leader we work with.
Instinctive Development excels in comprehending the intricacies of aligning people for organizational growth. We specialize in implementing regenerative learning experiences that equip employees to not only excel in ever-evolving work environments but also to cultivate collaborative relationships, embrace cutting-edge technology, and effectively anticipate and navigate change. Our approach is geared towards a future focused workplace, helping you ensure your organization is ready to meet the challenges of tomorrow.
For Individuals
When you work with Instinctive Development as your coach, the focus is entirely on you and your aspirations. I step in as your guide, facilitator, and dedicated accountability partner, committed to your growth. Our coaching experience is not just about the time we spend together; it’s about the wealth of tools and resources at your disposal to enrich your journey and empower your progress.
We believe in personalized solutions. Before any coaching or training begins, we conduct thorough assessments and consultations to understand your unique challenges. Our services are then meticulously tailored to address your specific pain points and goals.
Our professional skills enhancement programs focus on real-world applications. You’ll gain practical strategies for effective goal setting, time management, and stress resilience, leading to increased productivity, work-life balance, and overall job satisfaction.
Our leadership coaching is not just about acquiring skills; it’s about discovering your authentic leadership style. We delve deep into your strengths, challenges, and aspirations, helping you lead with confidence and impact.